KNOW IT
(mastery)
become an increasingly skilled professional, with a lifelong commitment to learning your craft and doing it better (mastery is asymptotic, pursuit without attainment)
FEEL IT
(heart)
believe in the mission, truly care about the people you serve, let passion inspire you
WANT IT
(ethics)
maintain high standards, work hard, take pride in accomplishments, find intrinsic motivation to succeed
DREAM IT
(audacity)
foster a willingness to take a calculated risk, to dare to be different, to dream a big dream
ENJOY IT
(luck)
no matter how good you are, you need to be lucky, to have an occasional godsend, and have fun doing it